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Marketing procurementMarketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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Marketing procurementMarketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Marketing procurementMarketing procurement
Defining world-class standards for marketing procurement
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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Advertising & policyPrivacy & tech
WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Agencies & partnersAdvertising & policyAgency managementInclusive marketing
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Marketing procurementInclusive marketingSustainabilityMarketing procurement
Sustainability and procurement
Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
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Marketing procurementMarketing procurement
WFA launches ultimate guide to value-based Marketing Procurement
Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Agencies & partnersAgency evaluation
Getting peak performance from evaluation
Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Agencies & partnersAgency evaluationAgency remunerationAgency management
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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Marketing procurementMarketing procurement
The WFA Global Sourcing Board, 6 months on
It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
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Marketing procurementMarketing procurement
Redefining the marketing procurement value proposition
ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
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Marketing procurementMarketing procurement
WFA launches Global Sourcing Board
Goal is to revolutionalise the practice and perception of marketing procurement